Kualitas Pelayanan, Fasilitas Umum dan Promosi Terhadap Minat Beli Ulang Pada Pit-Stop Kopi Gresik

Abstract

Abstract

Purpose―This research was conducted with the aim of examining and proving the effect of service quality, facilities and promotions on customer repurchase interest. The object of this research is the Gresik Coffee Pit-Stop.

Method—This study uses a quantitative approach with multiple linear regression analysis. The number of samples taken was 100 respondents and data collection was carried out using a questionnaire to obtain data. analysis was performed with descriptive statistics, intervals, validity test, reliability test, partial correlation analysis, classic assumption test which includes normality test, heteroscedasticity test, autocorrelation test, multicollinearity test and linearity test. multiple linear regression test, Coefficient of Determination (R2), hypothesis test, t-test (Partial Test), F-test (Simultaneous Test) And shows that the research data is normally distributed. This shows that the available data meets the requirements of using the model multiple linear regression equation. Hypothesis testing using the t test and F test.

Finding—The results of this study are service quality has a significant positive effect on customer repurchase intention at Kopi Gresik Pit-Stop, facilities have a significant positive effect on customer repurchase intention at Kopi Gresik Pit-Stop, promotion has a significant positive effect on customer repurchase intention at Pit-Stop Stop Kopi Gresik, as well as quality of service, facilities and promotions have a significant positive effect on customer repurchase intention at Pit-Stop Kopi Gresik.

Implikasi— by improving the quality of consumer service, providing good and clean public facilities as well as appropriate and intensive promotions will increase consumer satisfaction which can make consumers come back again

Keywords: Quality of Service, Facilities, Promotion,  of Repurchase Interest