IMPRESI HARGA, VARIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG

Authors

  • Adiba Fuad Syamlan Universitas Gresik
  • Aldian Cahya Firmansyah Universitas Gresik

Abstract

Purpose- The aim of this research is to examine how price policies, product variations and service quality influence consumers' decisions to make repeat purchases at the Nirwana Baru Gresik Store, as well as compare the results with previous research.

Method- This research uses quantitative methods. Data collection used a questionnaire, with 99 respondents as samples. SPSS version 27 was used for data processing.

Findings- This research found that there was an influence of price, product completeness and service quality on repurchase decisions, both partially and simultaneously.

Implications- The results of these findings can be utilized by policy makers at Nirwana Baru Gresik Store to increase the variety of products offered and service quality to maintain and increase consumer satisfaction thereby influencing repurchase decisions.

Keywords : Price, Product Variation, Service Quality and Repurchase Decisions.

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Published

2025-05-15

How to Cite

Adiba Fuad Syamlan, & Aldian Cahya Firmansyah. (2025). IMPRESI HARGA, VARIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG. Adaptif Manajemen Dan Bisnis, 3(1), 44–57. Retrieved from https://journal.univgresik.ac.id/index.php/adaptif/article/view/441

Issue

Vol. 3 No. 1 (2025): Juni

Section

Articles