PERAN LOKASI, KUALITAS PRODUK DAN HARGA PADA MINAT BELI ULANG

Abstract

Purpose- This research aims to test and prove the influence of location, product quality and price on repurchase intentions at the Bolamania Gresik store.

Method- This research uses a quantitative approach. The sample used in this research was 154 respondents and data collection was carried out by distributing questionnaires.

Finding- The results of this research are that location has a positive effect on repurchase intentions at the Bolamania Gresik store.

Implication- Product quality has a positive effect on repurchase intentions at the Bolamania Gresik store. Price has a positive effect on repurchase interest at the Bolamania Gresik store. This research emphasizes that the influence on the repurchase interest variable can be influenced by several variables of location, quality and price which have a positive impact