Peran Harga, Fasilitas dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Kopi Panggang Gresik

Abstract

Abstract

Purpose―This study aims to examine and prove the influence of price, facilities and service quality on purchasing decisions. The object of this study is Kopi Panggang Gresik.

Method—This study used a quantitative approach with multiple linear regression analysis. The number of samples taken was 91 respondents and data collection were carried out by questionnaire to obtain data. The analysis was carried out with classical assumption tests which include normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. And shows that the research data are normally distributed. Based on the normality test, multicollinearity test, heteroscedasticity test and autocorrelation test, no variables were found that deviated from classical assumptions.

Finding—The results of this study are that price has a significant positive effect on purchasing decisions, facilities have a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions on Kopi Panggang Gresik, then simultaneously price, facilities, and service quality have a significant positive effect on purchasing decisions on Kopi Panggang Gresik.

Implication— The policy implications of the results of this research can provide empirical evidence that price, facilities and service quality influence purchasing decisions. so these factors must be considered to increase sales.

Keywords: Price, facilities, quality of service,  

                   purchasing decision