EFEK HARGA, KUALITAS MAKANAN DAN DAYA SAING TERHADAP KEPUTUSAN PEMBELIAN SECARA KREDIT

Authors

  • Adiba Fuad Syamlan Universitas Gresik
  • Ibnu Afandi Universitas Gresik

Abstract

Purpose- This research aims to test and prove the influence of price, food quality and competitiveness on purchasing decisions at Bu Sum's Berkah Restaurant

Method- This research uses a quantitative approach. The sample used in this research was 52 respondents and data collection was carried out by distributing questionnaires.

Finding- The results of this research are that food quality has no influence on credit purchase decisions at Bu Sum's Berkah Restaurant.

Implication- The study's findings indicate that price influences decisions to buy in part favorably. Price, food quality, and competitiveness all have a substantial impact on judgments about what to buy at Rumah Makan Berkah Bu Sum. Competitiveness also has a favorable partial influence on decisions about what to buy.

Keywords: Price, Food Quality, Competitiveness, Credit Purchase Decisions.

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Published

2024-06-30

How to Cite

Adiba Fuad Syamlan, & Ibnu Afandi. (2024). EFEK HARGA, KUALITAS MAKANAN DAN DAYA SAING TERHADAP KEPUTUSAN PEMBELIAN SECARA KREDIT. Adaptif Manajemen Dan Bisnis, 2(1), 39–51. Retrieved from http://journal.univgresik.ac.id/index.php/adaptif/article/view/420

Issue

Vol. 2 No. 1 (2024): Juni

Section

Articles